Branding In the digital age: What you must know and do!

Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers


The 23rd Annual Seminar will seat accountants, policy makers, politicians, local leaders, thought leaders, economists and the general public in a 3 day conferencing seminar at Resort Beach Hotel - Entebbe from the 6th – 8th of September, 2018 under the theme, shaping the future.

IFRS shape the accountancy profession.

The IFRS week this year will take up 4 days starting on the Tuesday 7th to Friday, 10th August 2018 and will focus on Integrated Reporting, IFRS for SMEs, IFRS 15 Revenue from Contracts with Customers, IFRS 9 Financial Instruments and IFRS 16 Leases.

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