Branding In the digital age: What you must know and do!

Branding is the process involved in creating a unique name and image for a product in the consumers' mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers

The Accountants’ Journey – CPA Ronald Mutumba.

The accountancy profession in Uganda has continuously grown with many people interested in pursuing the career to become Certified Public Accountants (CPAs) under the Institute of Certified Public Accountants of Uganda (ICPAU). ICPAU Celebrates 25 years of Promoting Professionalism in Accountancy, the main celebrations are on 8th September, 2017 at Imperial Resort Beach, Entebbe!  I... Continue Reading →

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